Overview - This article draws attention to a fast method that anyone can use to independently review the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be made aware of the fact that, whilst the method described in this article is still new and imperfect it can still be used to their advantage.   

The problem - Never has the choice of computer optimization software been so vast, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before making their purchase. This is a problem because computer optimization software, which are not popular may be new, unproven or both and are therefore riskier than more popular ones.

The options - Most users still rely on forums. Yet the problem with this approach is that forums provide, at best anecdotal evidence of the popularity of any software. Another obvious downside is the risk that participants to the forum may seek to just promote their own software instead of providing their independent opinion.

Another method is to visit software vendors’ sites. The obvious problem with this method is that the vendors are partial to the software they are selling.

Another option, is to review independent sites, which usually compare several computer optimization software in the same category for instance Anti-Virus software, Registry Repair Software, Anti Adware/ Spyware software etc… A major challenge with this method is that by and large, these sites focus their attention almost exclusively on the detailed technical features of the software they are comparing, and do not provide independent information on their popularity as they lack the data to do so.

So how can users looking to optimize their computer form their own independent opinion of the most popular software to purchase? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. There as several digital market place which sell many of the most popular computer optimization software and they give these software an indicator of popularity often called Gravity. In the main, Gravity is an indicator of the number of sales for a particular digital product over time. Clickbank calculate and compare the gravity measures of any digital product independently from any other software vendors. However imperfect, Gravity is a good independent measure of popularity. Anyone can independently verify the real popularity of any computer optimization software visiting Clickbank or another digital marketplace. Despite the fact that even this method has its own limitation (i.e. Clickbank does not sell all Computer Optimization Programs), it is one that can be followed independently by anyone.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).

Popularity: 5% [?]

| This entry was posted on Saturday, May 30th, 2009 at 8:38 pm and is filed under Ad Blocking, Ad Ware, Adware and Spyware, Anti Spyware, Anti Virus, PC Security, Phishing, Remove Spyware And Viruses, Social Engineering. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.